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We were able to transform market presence from less than 1% to 25% in year one.
With aggressive ‘copy cat’ Chinese sellers bringing down Prices and Quality within the category, we worked on ensuring the premium brand image was reflected truly on Amazon for LUMI.
Product Listing Imagery and A+ Content was key to this strategy, ensuring we had the best in class content on the channel allowed us to compete with the cheaper generic sellers who tried to ride the trend.
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We drove a massive increase in sales volume vs. last quarter where the account was under client management.
Having a dedicated team for your Amazon Channel has never been more important to maximising your Brands market capitalisation.
Our experience meant we were able to navigate operational challenges, and supercharge growth strategies, as shown in the results for Lumi Therapy.
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Feel Gud engaged with us when there account was seeing declining sales each month through 2024.
Since then, we have seen an average of 20% sales growth each month over the first 6 months of work.
This turned their account around, going from declining monthly sales, to seeing consistent growth each month and an impressive 71% increase in sales YTD.
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A key area often over looked with Amazon Supplements brands is ensuring we are driving growth behind repeat purchases, particularly via Subscribe and Save.
Since working with Feel Gud, we have seen their S&S count DOUBLE in just 3 months after they had been trying to grow this area for 3 Years!
Thats a 100% growth rate in just 5% of the time previously projected.
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Sterling Safetywear partnered with us to boost growth. Our initiatives drove a 20% revenue increase in the first quarter.
With deep data analysis and account auditing, we were able to identify some quick wins in operational efficiency and content optimisations.
Working closely with Amazon and Sterling, we dialled in on growth drivers, launching Advertising and Promotional Strategies.
This resulted in increased levels of both Quarterly Revenue and Profit in our first 3 months of management.
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Our bespoke brand store development has delivered an impressive 22% conversion rate since launch.
An optimised brand store can make up as much as 10% of your monthly sales revenue, acting as your own website on amazon, with no competitor presence unlike your listings.
When we compare Amazon Brand Store CVR with Shopify, it is a no brainer to have this vital area of amazon optimised to truly capitalise on your brands opportunity.
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JUJU transitioned from traditional injection-molded footwear manufacturing to D2C on Amazon.
We launched their wellies, jellies and slippers scaling from £0 to £100K in 6 months - without advertising spend.
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As a traditional D2B business, JUJU had limited branding and no product content. We directed on shoots, created content fit for Amazon and have managed to establish them as a top 5 brand in the category.